Instagram Lead Generation with ManyChat
- ManyChat automates DM responses when users comment on Instagram posts, collecting emails for various sequences like "21 Days of Profit" and AI email courses
- System tracks conversion rates from comments to lead magnet claims (approximately 25% in the example shared)
- After automated initial response and resource delivery, a team member takes over the conversation for personal follow-up
- Keeping automations simple reduces friction - too many steps leads to users dropping off
- ManyChat flows can also drive registrations for webinars and events, with approximately 50% conversion rates
Content Strategy Across Platforms
- Instagram: Carousels significantly outperform reels for lead generation and conversations
- LinkedIn: Infographics and carousels with long-form posts perform best
- Post twice daily on Instagram - one carousel, one reel (14 "bullets" per week)
- LinkedIn newsletters effectively drive traffic to YouTube videos
- Content is cross-platform but adapted for each platform's audience and format
Content Types and Performance
- Carousel posts are most effective for driving DMs and lead generation on Instagram
- Content that addresses specific pain points generates more conversations than broad topics
- Long-form captions increase dwell time and engagement when not using a CTA
- Photographic content and carousels perform well because they allow long-form content
- Founder-created content is most authentic and performs best
Conversion Funnels
- Instagram → ManyChat → Email collection